Writer’s Digest Guest Blogpost: Values and Message

When Writer’s Digest asked me to write a guest post about writing or publishing, it took me a while to figure out what to write.  Although I’m delighted that Zero Chance of Passage:  The Pioneering Charter School Story was named their 2013 Grand Prize Winner of the Self-Published Book Awards, I don’t consider myself an expert on either topic.

So I went back to what I love most:   Values Messaging.  For years, I’ve taught nonprofit and elected official groups how to create effective messages for advocacy and fundraising by using values language.  And for years I’ve enjoyed messaging about current issues on our local broadcast media.  It finally occurred to me that I’ve been applying the same values messaging principles to my nonfiction writing.  Now that’s something I can write about!

Whether you are writing a short opinion piece, a magazine article, or a full-length nonfiction book, values language is essential to connect your readers to your message.  Here are some helpful tips to make your writing even more powerful and persuasive and create the pathways you seek to inspire your readers and transform their lives.


And if you are a self-published author, be sure to enter your own self-published book in the 2014 Writer’s Digest Self-Published Book Awards competition!